Nubia is a cutting-edge smartphone brand that is positioned in the high-end market, based on China and facing the world, and has the brand concept of "Be Yourself". The product has many SLR-level photography functions and is known as the "mobile phone that can shoot stars."
Nubia is a sub-brand of ZTE. Founded in 2012, Nubia focuses on the smartphone market and offers a range of products with innovative technologies and designs. ZTE is a global provider of communications equipment and solutions, and Nubia, as a sub-brand, has inherited ZTE's advantages in communications technology and carried out product innovation on this basis.