Vivo officially entered the mobile phone market in 2011 and is headquartered in Dongguan, China. As a fast-growing technology company, vivo is committed to the development, production and sales of smartphones and related accessories. Vivo is known for its innovative design and excellent user experience, and its product line covers multiple series from entry level to high-end flagship. Vivo has multiple R & D centers around the world, focusing on the development of 5G technology, artificial intelligence and imaging technology to ensure that its products are always at the forefront of technology.

Vivo has three major product line layouts: X series, S series and Y series. The brand's positioning is to create smart products with excellent appearance, professional-level sound quality, ultimate images, and pleasant experience. Its users are fun-seeking, dynamic, young and fashionable. In addition to the the mainland of China market, vivo has also entered overseas markets such as India, Thailand, and Myanmar.