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Leader

Leader

Home and Living Home Appliances

Leader is a young home appliance brand created by the Haier Group specifically for Generation Z. It is not only a home appliance, but also a life partner for young people. Leader's products cover large home appliances such as refrigerators, washing machines, air conditioners, water heaters, and freezers, as well as trendy appliances designed for the new generation, including beauty fridges, folding dryers, floor cleaners, portable air conditioners, coffee machines, and aroma humidifiers.

Leader has 10 comprehensive R&D centers, 18 design centers, 28 international R&D institutions, and more than 300 international designers, ensuring a unique brand personality. It continuously breaks through the boundaries of traditional home appliance thinking, using innovative exterior designs and a rich variety of color choices to create products, technologies, and services that suit the diverse living scenarios of young people. Leader looks forward to sparking inspiration with every young person and co-creating a free life filled with "freshness" together.

 Aug. 28, 2024
 70

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