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Leader

Leader

Home and Living Home Appliances

Leader is a young home appliance brand created by the Haier Group specifically for Generation Z. It is not only a home appliance, but also a life partner for young people. Leader's products cover large home appliances such as refrigerators, washing machines, air conditioners, water heaters, and freezers, as well as trendy appliances designed for the new generation, including beauty fridges, folding dryers, floor cleaners, portable air conditioners, coffee machines, and aroma humidifiers.

Leader has 10 comprehensive R&D centers, 18 design centers, 28 international R&D institutions, and more than 300 international designers, ensuring a unique brand personality. It continuously breaks through the boundaries of traditional home appliance thinking, using innovative exterior designs and a rich variety of color choices to create products, technologies, and services that suit the diverse living scenarios of young people. Leader looks forward to sparking inspiration with every young person and co-creating a free life filled with "freshness" together.

 Aug. 28, 2024
 28

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Haier Appliances

Haier Appliances: Founded in 1984 and headquartered in Qingdao, China, Haier Group is a global leader in home appliances and consumer electronics. Haier's product line includes refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. As a global IoT brand, Haier owns several well-known brands worldwide, including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy.

Midea: Founded in 1968 and headquartered in Foshan City, Guangdong Province, China, Midea Group is a leading global technology group. Midea's business covers many fields such as smart home, building technology, industrial technology, robotics and automation systems. Midea Group owns many well-known brands, such as Little Swan, WAHIN, COLMO and KUKA, and is committed to providing high-quality products and services to users around the world.

Syinix: Syinix was founded in 2015 and is a mid- to high-end home appliance brand under Transsion Holdings. Its products include smart TVs, refrigerators, washing machines, and other home appliance categories, aiming to improve users' quality of life through a quality product experience.

FOTILE: FOTILE was founded in 1996 and is headquartered in Ningbo, China. This brand focuses on researching and manufacturing embedded kitchen appliances, including range hoods, stoves, ovens, dishwashers, etc., to meet the needs of different households.

ROBAM: ROBAM was founded in 1979 and is a leading kitchen appliance brand in China. The company focuses on the research and development, production, and sales of high-quality kitchen appliances, including range hoods, gas stoves, ovens, and more. With its outstanding technological innovation and exquisite craftsmanship, ROBAM has won numerous domestic and international design awards and has been ranked as one of the "Top 500 Asian Brands" for consecutive years.

Hisense: Hisense was founded in 1969, with its headquarters in Qingdao, Shandong Province, China. As a globally renowned manufacturer of home appliances and electronic products, Hisense has a strong market influence in the fields of televisions, refrigerators, air conditioners, and more. Hisense owns multiple brands, including Hisense, Toshiba TV, and Ronshen. The company has 14 industrial parks and 18 R&D centers worldwide, dedicated to technological innovation and product quality improvement.

Skyworth: Skyworth was founded in 1988 with its headquarters in Shenzhen, China. The company primarily engages in smart home appliance business, including televisions, refrigerators, washing machines, air conditioners, and kitchen appliances. It also involves smart system technology, new energy, and modern service industries. With its technology-leading and quality-first philosophy, Skyworth has rapidly grown into a globally renowned home appliance brand, with products exported to over 120 countries and regions.

Joyoung: Joyoung, headquartered in Jinan, Shandong Province, China, is a company dedicated to the research, development, production, and sales of small household appliances. In 1994, Joyoung invented the world's first fully automatic household soymilk maker, pioneering a new category of soymilk machines. Joyoung continues to lead industry innovation, adhering to the core philosophy of "health and innovation," and has expanded its product line to include blenders, rice cookers, air fryers, and other diversified kitchen appliances. Its products are popular in both domestic and international markets.

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