Taobao is an online shopping and auction website owned by Alibaba Group in the mainland of China. It is a large online retail platform in the Asia-Pacific region. Founded in 2003, it is a shopping website for consumers in Chinese mainland, Hong Kong, Macau, Taiwan, Malaysia, Singapore, Australia, new Zealand, Canada, the United States, and Japan. Individuals or companies can open their own online stores on Taobao. In addition, Taobao also has an auction platform.

Taobao is one of China's largest online shopping platforms, providing consumers with a diversified shopping experience covering a variety of products, including clothing, household items, electronic products, etc. Users can directly trade with millions of merchants through the Taobao platform, enjoying a convenient shopping process and rich product choices. At the same time, Taobao also provides a variety of payment methods and shopping protection services to ensure users 'shopping safety and rights. Through Taobao, users can not only purchase a variety of high-quality products, but also experience the fun of social shopping, share shopping experiences and interact with other users. The development of Taobao has also promoted the vigorous development of China's e-commerce industry and has become one of the preferred platforms for online shopping for Chinese consumers.