Pinduoduo, as a new e-commerce pioneer, is committed to integrating entertainment and social elements into e-commerce operations, through the "social + e-commerce" model, allowing more users to share the benefits with fun and enjoy a new shared shopping experience.

Pinduoduo is a third-party social e-commerce platform that focuses on group-buying. Founded in September 2015, it allows users to buy high-quality goods at a lower price by initiating group-buying with friends, family members, neighbors, and so on. It aims to gather more people to buy better things at lower prices and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo's unique social e-commerce thinking.