Relying on the huge user base and active content creator resources of the Kuaishou Live Broadcast Platform, Kuaishou E-commerce provides users with a new online shopping experience. Through live broadcasts, Short Video and other forms, the platform allows sellers to directly interact with consumers, display products and answer questions, enhancing the interactivity and fun of shopping.

Kuaishou e-commerce also has strong community attributes. While browsing products, users can participate in community interactions and express their preferences and opinions through likes, comments and sharing. This community-driven shopping model enhances the user's shopping experience and helps merchants understand consumer needs. The platform also provides marketing tools and data analysis services to help merchants optimize marketing strategies and improve sales efficiency.