Douyin E-commerce is an interest e-commerce platform integrating Short Video, live broadcasts, search, shopping malls and stores, providing one-stop business solutions for merchants, talents and service providers. Douyin E-commerce has more than 600 million daily users, a massive content ecosystem, leading marketing capabilities, and comprehensive shopping scenarios, helping to grow multi-role operations.

Douyin E-commerce focuses on becoming the platform of choice for users to discover and obtain good things at good prices. Many Douyin creators provide users with a more personalized, vivid and efficient consumption experience through rich content forms such as Short Video or live broadcasts. At the same time, Douyin E-commerce actively introduces high-quality partners to provide merchants with diverse options for cash realization.