Founded in 2013, LittleRedBook is a shopping sharing community that deeply cultivates UGC (user-created content). In less than five years, it has grown into the world's largest consumer word-of-mouth library and community e-commerce platform. The platform brings together various forms of user sharing such as Short Video and graphics, covering all fields from beauty, fashion to lifestyle.

In addition to shopping and sharing, LittleRedBook also provides personalized recommendation functions to recommend relevant content and products based on users 'interests and behavioral habits, improving the user's experience. There are also many celebrities and Internet celebrities on the platform sharing their lifestyles and consumption experiences, providing users with more inspiration and choices. LittleRedBook also provides brands and merchants with broad marketing channels to help them attract more potential customers through precise positioning and promotion. Overall, LittleRedBook is not only a shopping platform, but also a social circle, providing users with a colorful shopping and life experience.