Lifease is a lifestyle brand deeply loved by the middle class, providing consumers with one-stop, full-category and all-round solutions for a better life. Through simple, practical and comfortable aesthetic design, the platform continues to bring high-quality inspiration and good things.

Lifease was officially launched in April 2016. It is a self-operated lifestyle brand under Netease, covering home life, clothing, shoes and bags, gourmet drinks, personal care and cleaning, maternal and child parent-child, sports and outdoor, digital home appliances, and strictly selected eight major categories around the world. Lifease implements the brand concept of "selecting goods strictly and living with heart". Lifease adheres to NetEase's consistent rigorous attitude and goes deep into all parts of the world to cooperate with the world's best suppliers. Starting from tapping consumer demand, we can customize it on demand, and participate in the entire process of controlling the process production process to provide consumers with a high-quality experience of good prices, good products and good services.