PROTON's journey began with a partnership with Mitsubishi Motors, where its early models were developed based on Mitsubishi's technology. In 1993, PROTON launched its first independently designed model, the PROTON Wira, marking an improvement in its technological and design capabilities. In the 21st century, faced with intensified market competition, PROTON encountered challenges. However, after its partnership with Geely in 2017, it gradually turned the tide through technology sharing and management optimization. Currently, PROTON is steadily increasing its presence in the Southeast Asian market, with its market share in Malaysia growing consistently.

Focusing on cost-effective vehicles, PROTON aims to meet the needs of Southeast Asian consumers for affordability and reliability. By integrating Geely's advanced technologies, PROTON has enhanced the intelligence and safety of its products. The PROTON X70 SUV, built on Geely's platform, features intelligent voice interaction and an efficient power system, becoming one of its flagship models.

In terms of electrification, PROTON is aligning with global automotive industry trends by gradually developing and introducing new energy vehicles. While its current product lineup mainly consists of traditional fuel vehicles, Geely's electrification strategy provides PROTON with technical support. In the future, PROTON plans to launch more hybrid and all-electric models to meet environmental demands.

PROTON's current lineup includes SUVs, sedans, and multipurpose vehicles such as the X70, X50, Saga, and Persona. These models offer strong competitiveness in terms of value for money, fuel efficiency, and technological features, primarily targeting families and urban consumers. By launching models tailored to regional market needs, PROTON has expanded its market share in Southeast Asia and is actively exploring overseas markets in regions like the Middle East and Africa.

Looking ahead, PROTON will continue leveraging Geely's technical support and global resources to deepen localized production and marketing efforts, accelerate the adoption of new energy technologies, and adapt to the rapidly transforming automotive industry. Through technological innovation and brand upgrades, PROTON aims to solidify its position in the Southeast Asian market while advancing toward internationalization.