Brand History
• Foundation and Development: Lotus Cars was founded in 1948 by aeronautical engineer Colin Chapman in the UK. The brand is globally recognized for its lightweight design and outstanding handling. Its signature aerodynamic designs have garnered numerous accolades on the racetrack, including 81 stage victories and seven annual championships in Formula 1.
• Brand Evolution: In 2017, Geely Holding Group acquired 51% of Lotus Cars (Lotus Group), formally bringing the brand under its umbrella. Since then, Lotus has embarked on a transformation toward electrification and intelligent vehicle technology.

Brand Features
• Technology and Design: Lotus Cars is renowned for its lightweight construction and high performance. Founder Colin Chapman firmly believed that "lightweight is the key to high-performance sports cars," a philosophy that has guided the brand throughout its history. Its models often feature advanced aerodynamic designs and lightweight materials such as carbon fiber to deliver an unparalleled driving experience.
• Classic Models: Lotus Cars has introduced numerous iconic models, including the Elan, Esprit, Elise, and Evora. The Elise is celebrated as "the best-handling car in the world," while the Esprit is regarded by some enthusiasts as Britain's first supercar.

Electrification Transition
• First Electric Hypercar Evija: In 2019, Lotus unveiled its first all-electric hypercar, the Evija. This model boasts an output of 2,000 horsepower and accelerates from 0 to 100 km/h in just three seconds, making it one of the most powerful production electric vehicles in the world at the time.
• Electrification Strategy: In 2021, Lotus Cars announced a full transition to electrification, aiming to produce only electric vehicles by 2028. Subsequently, Lotus Technology was established to focus on the research, development, and production of intelligent electric vehicles.

Market Performance and Future Outlook
With the advancement of its electrification transition, Lotus has seen significant growth in global markets. The success of the Eletre in markets such as China and Europe demonstrates the effectiveness of the brand's electric vehicle strategy. Moving forward, Lotus plans to expand its market presence while enhancing brand influence.

With Geely's support, Lotus will continue to uphold its core principles of lightweight construction and high performance, leveraging electrification and intelligent technologies to achieve global brand transformation. The goal is to become a leader in the high-performance electric vehicle sector, delivering more compelling driving experiences to consumers.

In summary, Lotus Cars is leveraging its profound heritage, exceptional handling capabilities, and forward-looking electrification strategy to evolve into a globally leading luxury electric vehicle brand.