Baojun Automobile is an independent passenger car brand launched by SAIC General Motors Wuling (SGMW) in 2010. It is committed to providing consumers with cost-effective automobile products. The Baojun brand is mainly positioned in the mid-range car market. Its models include cars, SUVs and MPVs to meet the needs of different consumers.

Baojun Automobile focuses on technology and comfort in its design. The interior is spacious and has rich configurations, making it suitable for family use. Its models are generally equipped with smart navigation systems, mobile phone interconnection, remote start and other functions, which improves the convenience and fun of driving. In addition, Baojun Automobile also pays attention to environmental protection and energy conservation. Many models use efficient and energy-saving engines, which meets the needs of modern consumers for environmental protection.
SAIC-GM-Wuling Automobile mainly includes two brands, namely "Wuling" and "Baojun". These two brands were carefully created by SAIC-GM-Wuling by integrating the superior resources of all shareholders and combining market demand.