Polestar is a high-end electric vehicle brand co-founded by Volvo Car Group and Zhejiang Geely Holding Group in 2017. Polestar focuses on the design and manufacturing of high-performance electric vehicles, dedicated to providing a driving experience that combines outstanding performance with sustainability. The brand is known for its minimalist design and innovative technology, aiming to be a pioneer in the electric vehicle sector.

Polestar's development began in 2017, when the brand announced its independence and launched its first high-performance electric hybrid GT coupe, the Polestar 1. This model, known for its limited production and luxurious character, marked Polestar's positioning in the high-end market. In 2019, Polestar released its first all-electric model, the Polestar 2, which, with its outstanding performance and competitive pricing, challenged the Tesla Model 3 and quickly gained market recognition. In 2022, Polestar went public on NASDAQ, with a market value of $27.6 billion, further solidifying its market position.

In terms of competition, Polestar faces intense challenges from brands like Tesla and NIO. Although initial sales did not meet expectations, Polestar has gradually increased its brand influence through continuous innovation and market expansion. In 2023, Polestar launched its new all-electric high-performance SUV, the Polestar 4, marking an important step in the brand's strategy in the Chinese market. In the future, Polestar will continue to focus on technological innovation and sustainability to cope with the increasingly fierce market competition.