ROX Motor is a Chinese new energy vehicle brand established in 2021 and headquartered in Shanghai. The brand's first model is the medium and large smart luxury SUV ROX01, which was released on August 22, 2023 and is produced by Beijing Automobile Factory Co., Ltd.

The ROX01 adopts an extended-range plug-in hybrid system with a large body size and is positioned as a medium to large SUV. Its exterior design is upright and tough, the interior is simple and full of technology, and is equipped with a large size central control screen and digital instrument panel. In terms of power, the ROX01 is equipped with a 1.5T four-cylinder range extender and dual motor combination. The maximum power reaches 350 kilowatts and the maximum torque is 740 N·m. It only takes 5.5 seconds to accelerate 100 kilometers. In addition, the ROX01 also has intelligent driving functions. The entire vehicle is equipped with three lidar and multiple cameras, which can provide high-level automatic driving assistance.
Through its first model, the ROX 01, ROX Motor has demonstrated its innovative capabilities and technical strength in the field of new energy vehicles, providing consumers with a new choice.