Weibo is one of the largest social media platforms in China, founded in 2009 and launched by SINA. As a microblogging service, users can share information, opinions, and daily life details through various forms such as text, images, and videos. Weibo has a huge user base with over 500 million active users, covering all age groups and social classes. The platform not only provides a space for individual user interaction, but also offers opportunities for promotion and marketing for enterprises and media.

Weibo has rich features, including real-time news, topic discussions, short video sharing, and more. Users can follow bloggers they are interested in, participate in popular topics, or communicate with like-minded people through the "topic" community. In addition, Weibo has also introduced a certification system to help users identify celebrity and corporate accounts. With the pace of internationalization, Weibo is also actively expanding its overseas markets and launching an English version aimed at attracting global users.