Zhihu is a well-known social question-and-answer platform in China, founded in 2011. Its main function is to allow users to ask questions and receive answers from other users, forming a community for knowledge sharing and exchange. Zhihu's user base is primarily composed of highly educated and high-income individuals, covering professionals and ordinary users from various fields. Compared to other social media platforms, Zhihu emphasizes the originality and professionalism of its content. Users can interact with each other through likes, comments, and follows, thereby enhancing the community's activity.

Zhihu's uniqueness lies in its adoption of a community-based operation model, encouraging users to share their insights and experiences. This model has made Zhihu a platform that aggregates diverse perspectives, allowing users to delve into various topics. With the continuous growth of its user base, Zhihu has gradually developed into an important channel for information acquisition and knowledge dissemination, attracting a large number of users seeking high-quality information.