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MOMO

MOMO

social entertainment Social Platform

Momo is a popular social network and dating application founded in 2011, aiming to help users establish social relationships based on location and interests. The app combines real-time location services, instant messaging, live streaming features, and interest groups, allowing users to interact with nearby people. Momo has a user-friendly interface and supports personalized settings, enabling users to find like-minded friends or potential partners based on their interests and preferences.

Although Momo has achieved remarkable success in the social and live streaming domains, it also faces some development bottlenecks. In recent years, user growth has slowed down, especially after 2015, with the number of active users unable to maintain continuous growth. The increase in competitors and users' demand for fresh content have forced Momo to constantly innovate to maintain user engagement and loyalty. Furthermore, how to effectively combine live streaming and social functions to enhance the user experience remains a key challenge for Momo's future development.

 Sept. 6, 2024
 29

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Sina Weibo/Weibo

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