Soul is a social application deeply loved by young people in China, launched in 2016. It provides users with an interest based virtual social platform where they can create unique 3D avatars, find like-minded friends, and freely express themselves here. The unique feature of Soul is that it does not rely on the user's appearance as a social foundation, but allows users to find their true self through "soul appraisal" and meet interesting people here.

Soul's goal is to become a virtual paradise that helps young people discover, establish, and maintain social relationships. It adopts a unique business model and relies on the social interaction of a large number of highly active and sticky users to develop. In addition, Soul actively embraces artificial intelligence technology, introducing AIGC in 2020 and launching its self-developed large-scale language model Soul X in 2023, deeply integrating AI technology with social scenarios.