Dangdang is a well-known comprehensive online shopping platform in China and was established in 1999. As one of the earliest e-commerce companies in China, Dangdang started out as online book sales, and quickly won the favor of readers with its rich book resources and convenient book purchasing experience. With the continuous development of its business, Dangdang has gradually expanded into many fields such as clothing, home furnishing, maternal and infant, and 3C digital, forming a comprehensive online shopping mall.

Dangdang is known for its authenticity guarantee, price advantages, fast logistics and high-quality customer service. The platform provides a wide variety of products to meet the shopping needs of different consumers. At the same time, Dangdang often launches various promotions and coupons to provide consumers with affordable shopping options.