Bing is a web search engine launched by Microsoft, first released in 2009. Its Chinese name "必应" (Biying) expresses the user's desire to quickly obtain the information they need during a search. Bing not only inherits the search engine technology from Microsoft’s previous offerings but also integrates various unique features, such as daily beautiful images, intelligent search, and multilingual translation, aimed at enhancing the user search experience.
In China, the version of Bing (cn.bing.com) is subject to government censorship, and search results are filtered according to local laws and regulations. This means that search results in Simplified Chinese may differ from those in the international version (bing.com). The Chinese version of Bing provides localized services, including weather, news, and maps, to better meet the needs of Chinese users. Overall, Bing is not just a search engine but an integrated platform that aims to provide users with an efficient way to access information.