Simple Search is an intelligent search application launched by Baidu in 2017, aimed at providing users with a clear and convenient search experience. In October 2023, the application will be upgraded to China's first AI interactive search engine, combining advanced semantic retrieval technology and big language models, with multiple functions such as speech recognition, natural language understanding, and image recognition.

The platform supports voice search and multi turn dialogue functions, and can recognize adults and children based on the user's voiceprint, and automatically activate the children's mode to create a healthy online environment. The interface for simple search is concise, and users can easily initiate searches and enjoy personalized search results through the voice wake-up function. The biggest feature of simple search is the promise to never place advertisements, ensuring that users are not disturbed when searching and suitable for users of all ages.