Miaopai is a Short Video sharing application that was launched in 2013. Miaopai allows users to shoot, edit and share video content lasting from 10 seconds to 5 minutes, covering a wide range of topics, such as life records, funny short films, music and dance, etc. Users can add filters, special effects and background music with simple operations to make the video more creative and attractive.

Miaopai's social features make it similar to other platforms for user-generated content, where users can follow others, like, comment and share videos. Miaopai has also been deeply integrated with large social platforms such as Sina Weibo, allowing users to easily share Miaopai videos on Weibo, expanding its dissemination scope.