Niu Technologies was founded in 2014 and focuses on the design and manufacturing of smart electric two-wheelers. Its products include electric motorcycles and electric bicycles, which have quickly gained popularity among young consumers in the market due to their high-end industrial design and intelligent features. Niu Electric Vehicles is known for its unique appearance and high-performance battery technology, having won the German Red Dot Design Award, showcasing its competitiveness in the global market.

In recent years, Niu Electric Vehicles has actively expanded into overseas markets, currently entering over 50 countries and regions, particularly in Europe and North America. However, despite its advantages in design and technology, it faces fierce competition in terms of pricing and range capabilities. In 2023, Niu's overseas sales experienced a decline, primarily due to the need for improvement in localization strategies and channel layouts. In the future, Niu will continue to optimize its product line and enhance interaction with consumers to increase its market share internationally.