Youku is the core user engine of Alibaba Group and China's leading online video platform. It currently supports three major terminals: PC, TV, and mobile. It has multiple content forms such as copyright, self-production, co-production, self-channel, and live broadcast.

Youku is a well-known online video platform in China, providing a rich variety of film and television content, covering movies, TV series, variety shows, animations, documentaries, etc. Users can watch content through a paid membership or an ad-supported free model. Youku focuses on content innovation and user experience, and is committed to providing users with high-quality video entertainment. The platform has a large amount of exclusive content and popular movies and TV series, and provides users with a customized viewing experience through a personalized recommendation system. Youku also actively explores cross-border cooperation and cooperates with film and television companies and production teams to launch high-quality original content. It is one of the leaders in China's online video field.