In April 2018, nubia launched its new mobile phone brand Redmagic in Beijing, marking the birth of the gaming mobile phone segment. At the same time, as the number one brand of high-end gaming phones, it continues to enrich its product line and launch top-level displays, mechanical keyboards, mice and other end-game e-sports equipment, as well as IoT ecological products such as chargers.

Redmagic has always been committed to product technology innovation, providing rich and professional game equipment to meet the game needs of players in all scenarios. Historically, products have won praise from the industry and users for their excellent game performance and unique product aesthetics.